PMIA exists because millions of people in Africa have no chance of escaping poverty, due to a lack of employment opportunities.
PMIA believes that the best way to fight African poverty is to create sustainable jobs for African people. We support Africa trading with the rest of the world to create decent work and economic growth.
People are trapped in poverty with no way to support themselves. 12 million young people enter the job market each year, all vying for just 3 million available positions.
Western businesses are unaware of the variety and high quality of African products.
Western society has a negative bias against the quality of African products and sophistication of producers.
We SUPPORT African producers to expand their businesses by accessing global markets, helping create jobs and security for communities.
We CONNECT Western buyers to high quality African products to enable international order fulfillment.
We PROMOTE a fairer trade system by advocating for and educating on business' impact on African development.
What does PMIA do?