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Value Added in Africa Appoints New Director

Value Added in Africa Appoints New Director

to Expand Consumer Retail Presence for over 500 African Producers in UK and Ireland


Dublin, 14 October 2016   The Board of Value Added in Africa (VAA) today announced the appointment of Vikki Brennan as Director as of 7 November 2016.  Vikki will steer VAA to expand consumer retail presence in the UK and Ireland for the 500+ strong network of ethical African producers VAA represents.


Vikki was most recently Head of Brand Outreach at the Bangladesh Accord Foundation in Amsterdam, a ground-breaking bilateral agreement between international brands and trade unions. Vikki previously held roles at high street retailer, Primark, moving through the ranks from fashion buying to that of senior ethical trading executive in the company’s London headquarters. Ms Brennan has volunteered in Ecuador and Uganda with frontline NGOs. Vikki brings to VAA a deep understanding of retailing, brands and global supply chains across the world’s major sourcing regions, particularly East Africa, where much of VAA’s network is based.  Vikki holds an MPhil (Hons) in International Peace Studies from Trinity College Dublin and is a certified SA8000 lead auditor.

“Vikki brings to VAA expertise in both the garment sector and ethical sourcing, central to delivering VAA’s mission. She is familiar with many of our African partners, and has a deep understanding of how these ethical producers create life-changing benefits for workers and farmers in sub-Saharan Africa, where the majority of the world’s poorest people reside.”

 Prof. Matt Murphy, Chair VAA-UK

“We are delighted to have recruited Vikki Brennan as our new Director with her unique combination of commercial and development experience. Vikki brings to the role the commercial expertise and personal commitment needed for VAA’s work to reach the next level in scaling access to the UK, Irish and European retail marketplaces.”

 Joseph Ward, Chair VAA-Ireland.


Outgoing Director and Founder, Conall O’Caoimh, who led the team to build the 500+ network of African producers, adhering to the highest ethical standards across Food, Apparel and Beverages categories, will continue to provide strategic guidance in a non-executive Board capacity.