SS World have featured an article in which they discuss the Madagascan chocolate company, Madécasse and the importance of the PMIA label it displays. Madécasse has been introduced to supermarkets across the UK such as Waitrose, Whole Foods Market and Selfridges. The article quotes the founder of the PMIA label, Conall O’Caoimh as saying:
“Africa is changing though with an increasing number of high quality products now being manufactured and packaged on the continent by companies who act responsibly and trade fairly. Madécasse will hopefully be the first of many African products to hit the shelves in the coming months which proudly showcase the PMIA label and therefore the best of Africa.”
The founder of Madécasse, Brett Beach echoed the support for the PMIA label:
“It’s great that Madécasse is flying the flag for this new label in UK retail. Proudly Made in Africa have been working extremely hard behind the scenes to drive awareness of high quality food processing in Africa and support African companies who are producing fantastic food products in a sustainable and ethical way that the continent can be proud of."
You can read the full article here.