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UCD-PMIA Fellowship

The Proudly Made in Africa Fellowship in Business and Development envisages a future where all third Level Business Schools in Ireland will incorporate a global view on the role of business in stimulating and sustaining development, focusing on Africa as both an underdeveloped continent and marginalised business-wise. To achieve this, we work with business educators to support them with the integration of Africa in their teaching and research, with the aim to: better inform business students’ perceptions of Africa as a place to do business in and with, and promote the role of business in poverty reduction on a sustainable basis.


Collaboration with lecturers is through co-designing and delivering guest lectures,  running iAfricaLabs for students, co-designing student projects and drafting exam questions, co-authoring papers and case studies and conducting staff seminars. iAfricaLabs are contexts where students simulate businesses for specific African markets, or solve real issues faced by businesses operating across the continent. Teaching is at both undergraduate and post graduate levels and the initiative aims to work with all third level business schools in Ireland. 


Subjects taught include: The African Business Environment(s); Supply Chain Management – Approaches in, and for Africa; Innovation and (Social) Entrepreneurship in Africa, among others.

Foundational theoretical concepts taught include: Base of Pyramid Markets, Value Addition, ICT4D, Creating Shared Value, Inclusive Business, and Sustainable Development Goals.


Proudly Made in Africa and UCD College of Business are recruiting a new Fellow, more details available here.