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Mission

Proudly Made in Africa

Proudly Made in Africa (formerly Value Added in Africa) is a Dublin based not-for-profit organisation that facilitates and promotes sustainable trading of African goods. Founded in 2008 on the principles of trade not aid, we are currently operating across Europe, acting as a trade facilitator between producers of African ready-to-retail products and international buyers. The work we do is based around our core values of Equal Partnership, Shared Learning, and Accountibility.

Why Africa?

Africa has vast resources for producing high quality products to trade internationally. But historically there has been a focus on exports of raw commodities rather than finished goods. Ready-to-retail products such as teabags can command a price as much as seven times higher than in raw tea leaf form and it is now recognised that trade in “value-added” products can reduce poverty by offering producers better prices for their goods. This means that more income is generated for local African communities.

Proudly Made in Africa recognizes that Africa has the potential to be the next global manufacturing hub with its quick shipping times and duty free access to world markets and abundant labour availability. There is an opportunity right now to get things right from the start when it comes to manufacturing in Africa in a way that benefits people, planet, and profit.

Our Mission

Our mission is to generate employment opportunities in the food and fashion sectors by building the capacity of producers to market their products internationally.

Our Vision

The PMIA vision is of a future where African communities thrive sustained by value added processing of their natural resources. With fair access to market for Africa, international businesses and citizens will relate to the continent in a way that moves beyond aid.

Sustainable Development Goals

Proudly Made in Africa is committed to the UN's Sustainable Development Goals, and our work particularly focuses on goals 1, 4, 5, 8, 9, and 10.