VAA has visited and assessed the products of hundreds of companies in a range of African countries. Our assessment is based on the quality of the products, their commercial viability and their social benefit.
From these we select companies to partake in the VAA Marketing Programme. Currently, 17 companies have Marketing MOUs with us. This involves stands at trade shows and other relationship building activities to engage wholesale buyers in Ireland and other EU countries. When a buyer is interested in products from other producers, then VAA draws on its wider portfolio of producers. Yearly, VAA issues these MOU producers Accountability Reports for them to feedback on our performance.
PACKAGING DESIGN PROGRAMME
Each year VAA supports four African producers to redesign their packaging so as to better position their product to achieve markets in Europe and elsewhere. Top level Irish design companies provide design services to the African businesses on a pro-bono basis.
Read about our Packaging Design Programme in PIVOT Dublin.
Jointly with Strathmore Business School in Nairobi, VAA organises networking events within Kenya for the producers we work with. The aim is to create a forum for African business leaders to network and exchange business ideas as well to receive advice on export marketing strategies.
The next Networking Event will be held on December 10th, 2013, in Strathmore. The event will be opened by Irish Minister for Foreign Affairs and Trade Joe Costello and will focus on International Certifications.